Puma (brand)
Introduction:
On our website, we intend to introduce companies and corporations that cooperate with, support, or have business relationships with Israelis who have committed war crimes, genocide, and crimes against humanity in Gaza.We have found it necessary to share with you detailed information about Israeli Genocide in Gaza.
Puma is a German-national company that manufactures sports apparel and equipment. With an annual turnover of approximately €9 billion, Puma stands as one of the largest sportswear manufacturers in the world.
- In 2007, a majority stake in the company was acquired by a French firm (Kering), which held up to 86% of its shares until 2018.
Puma acts as a prominent sponsor for professional athletes and sports clubs across various athletic disciplines.
Click here to view other individuals or companies that participated in Israeli genocide.
Puma (brand)
Company type: Public (SE)
Founded: 1948
Key people:
Arthur Hoeld (CEO)
Markus Neubrand (CFO)
Total equity: €2.582 billion (2023)
1 – Arthur Hoeld
Position: CEO of Puma
Background:
- Serving as the CEO of PUMA since July 2025.
- Arthur (55 years old, German nationality) is the CEO of PUMA, whose responsibilities encompass marketing, human resources and organization, and corporate communications.
- Prior to joining PUMA, he spent 26 years at adidas, working in various managerial positions including General Manager of a division, Managing Director of Europe, and ultimately Chief Sales Officer and Executive Board Member.
2 – Maria Valdes
Position: Chief Product Officer of Puma
Background:
Maria Valdes has been serving as the Chief Product Officer since January 2023. Maria (41 years old, Chilean nationality) has been with PUMA since 2010.
She worked as a Senior Manager for product line management from 2010 to 2019, and as the General Manager of the Sportstyle business unit from 2019 to 2023.
3 – Markus Neubrand
4 – Matthias Baeumer
5 – Andreas Hubert
1 – Due to its prior partnership agreements with the Israel Football Association (IFA), the company was placed on global boycott lists and targeted by the BDS movement, prompting widespread international protests over its corporate involvement.
Images document demonstrations held across more than 20 countries worldwide protesting against Puma’s sponsorship policies.
Following a sustained 5-year global boycott campaign, Puma officially concluded its contract and no longer sponsors the Israel Football Association.(1)
| Title | Information |
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| puma Way 1b, 91074 Herzogenaurach, Germany | |
| +499132810 | |
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| https://eu.puma.com/de/en |
